What are they trying to say? That the Buddipole is their preferred antenna or mine is their favourite website? If so, why don't they just use the perfectly good words that have existed for years to say so?
Who started this? I think I first saw it in a computer magazine about a year ago. Journalists are responsible for spreading many linguistic abominations. I should know. I was one.
I assume that this is an Americanism which has recently crossed the Atlantic but I have no evidence to back that up.