Yesterday I received a personally addressed letter from our cash-strapped radio society, the RSGB. What had motivated them to write to me? Apparently it was to tell me the annual subscription is to rise to £47 a year – the first increase since 2006 – and to ask if I would donate to the Spectrum Defence Fund – which I already have, once, and a lot of good that did – or the Radio Communications Foundation.
Why could this letter not have been put in the same mailer as RadCom, the monthly magazine that all members receive, or even published in the magazine itself? Why did this even merit a letter, rather than a page of the magazine, in the first place?
A few months ago I read that the RSGB was to use a bequest from a silent key member to employ a professional fund raiser. This, presumably, is the result. What a waste of money.