It looks like the initial offerings are a table AM radio as well as some parts for already existing Heathkit products, namely the HW8, as well as their weather instruments.
Everything can be found here: https://shop.heathkit.com/shop
Obviously, it's a small fledgling offering, but every journey of 1,000 miles begins with a single step. So before we make any harsh judgments, let's all take a deep breath, wish the new "Heathkit" well, and see how this all shakes out.
72 de Larry W2LJ
QRP - When you care to send the very least !