The message is clear and it is social media. A cluster of ham radio operators understood a few years ago that a wave, no more like a tsunami, would crash against the shores of culture and it is here. It is not a fad. Social media is transforming our daily lives from inter-personal relationships to business-to-business transactions.
Perhaps, one might say as Alvin Toffler did, this is a power shift.
Failure to realize this transformation, most likely, will leave institutions, organizations, and individuals on the boondocks of the 20th Century.
73 from the shack relaxation zone and thank you FRRL for the content.