Marketing With Morse Code

Code-is-not-dead prognosticators and hand-wringers will be happy to hear Asus is touting a new smartphone camera feature with Morse code.  The smartphone feature has something to do with dual cameras and exceptional zoom capability but unfortunately appears to have no use of Morse code.  But a tip of the hat to Asus marketing folks for using code!

Anthony, K3NG, is a regular contributor to

3 Responses to “Marketing With Morse Code”

  • peter kg5wy:

    Optical zoom?
    I don’t get it.

  • Dan W9EQ:

    I would guess, that is the feature. Most smartphones use digital zoom. Of course, optical zoom is superior, but pretty tough to cram into a smartphone.

  • Goody K3NG:

    It’s still a digital zoom but with dual cameras. There is some sort of advantage to have stereo optical sources, probably analogous to diversity receive antennas in the RF spectrum.

Leave a Comment

Subscribe FREE to's
Amateur Radio Newsletter
News, Opinion, Giveaways & More!

Join over 7,000 subscribers!
We never share your e-mail address.

Also available via RSS feed, Twitter, and Facebook.

Subscribe FREE to's
Amateur Radio Newsletter

We never share your e-mail address.

Do you like to write?
Interesting project to share?
Helpful tips and ideas for other hams?

Submit an article and we will review it for publication on!

Have a ham radio product or service?
Consider advertising on our site.

Are you a reporter covering ham radio?
Find ham radio experts for your story.

How to Set Up a Ham Radio Blog
Get started in less than 15 minutes!

  • Matt W1MST, Managing Editor

Sign up for our free
Amateur Radio Newsletter

Enter your e-mail address: