Everyone has an “Elevator Pitch” nowadays. The idea is to have something prepared to deliver in a minute or so (during an elevator ride) to a listener or reader.
Ham Radio can use elevator pitches, too, and you don’t even need an elevator!
One possibility is to use social networks or newsletters to do ham radio outreach. Your piece will be aimed at non-hams, and should catch their interest and tell them how to take action.
For example, I edit “Catalyst,” the monthly newsletter of our Oregon church. One of the perks of the job is a monthly column, “Cataclysm,” where I can write pretty much anything I like. In my experience, most community newsletters are perpetually hungry for material. If you can put together a few sentences with both subjects and verbs, you can deliver an effective elevator pitch for ham radio in a page or so. Pictures, even from a cell phone camera, are a plus in most publications.
The “Cataclysm” I wrote today is not meant to tell readers everything they need to know about ham radio or even about “Summits on the Air,” or SOTA. The aim is to give people a quick idea of what SOTA and ham radio are about, to suggest that they take action to find out more, and to tell them how to do that.
That’s not very much, but it’s a lot for one page.