AM Broadcasting “Dying” Study Now Available without Paywall

With the copyright terms used by The Spectrum Monitor, my cover article in last month’s August issue is now freely available. I’ve put a PDF of the article with cover page and table of the issue’s contents over at FoxMikeHotel.com. I hope you will take a look at it if you do not already subscribe to TSM. Ken Reitz publishes a highly informative magazine in a reasonably priced PDF-only format. It’s more than singularly focused on amateur radio but the hobby sort of drives the car. At $24 a year, it is very, very reasonable.

An Op-Ed piece that I’ve written by invitation from Editor Paul McLane is scheduled to appear in Radio World soon. That is the industry magazine for radio broadcasting and associated technologies and activities. I’m sure that not everyone will agree with my assessment of where both the AM and FM radio industries are on the “death and dying” spectrum. My argument is based on publicly available data from the FCC, Edison Research and Nielsen, plus some thoughts about the industry from various outlets on the Internet. But all are publicly available.

As Paul McLane of RW and I have discussed privately, we do not have a key leading indicator of local media market prosperity available publicly. That is ad-revenue to AM stations in that market. One can license the data at some expense but not publish it. These data are indeed a bread-and-butter product of the collector. Thus, that is that caveat to my findings that this leading indicator is simply not available…unless the vendor releases it.

My argument is that even with this omission, the outcomes of AM ad-revenue within the local media market are not (yet) manifested in levels of annual shutting of AM stations or audience reach to warrant a prognosis of the death of the industry. It may be worthy to state that this might be a valid prognosis in some local media markets as my analysis shows. The famous author Stephen King’s closure of several AM stations appeared in the New York Times as a sign of the death of AM radio. As Allan Wiener, owner of WBCQ shortwave and several AM stations in Maine wrote me, this is a very struggling local media market. It is not a national issue.

The annual percent change of both AM and FM stations from my article is reproduced here. Yes, there has been about a 1% annual decline in station licenses since 2010. One percent per year. It has also been apparent that FM station licenses have been in a similar pattern of decline. Thus, whatever the local media market ad-revenue to AM stations is, FM radio is also suffering some small annual decay as well. Things are not unique to AM radio, regardless of the myriad of statements that AM is “dying.”

The alternative thesis that I show evidence supporting is consistent with Wiener’s observations. It is not a national trend but a “shake-out” in some local media markets. As I show, even after market size and audience reach is controlled, the absolute number of AM stations is a better predictor of the number of station licenses relinquished over this period of time. This also holds true for FM station closures, something that adds stronger support for the shake-out interpretation since it not unique to AM broadcasting in local media markets (called DMAs).

One question that arose to Editor Ken Reitz of TSM after my article appeared came as an e-mail letter from John Schneider W9FGH. He questioned whether the numbers were skewed by “licensed and silent” AM stations. I produced the map of L&S AM stations below using the FCC LMS for licenses tagged as such. My narrative response appearing in the September 2025 TSM issue is reproduced verbatim below in italics. I greatly appreciate thoughtful questions like this from John W9FGH, a long-time contributor to TSM and its predecessor, Monitoring Times.

My response to the Editor, published in the September 2025 issue, with a note that Ken sent me some National Radio Club information on listener reports on “licensed but silent” AM stations:

As you know, it’s important to have some basis for comparison when focusing on one narrow phenomenon so as to avoid siloed thinking. If ‘licensed and silent’ status AM stations are an indicator of ‘dying’ markets, then the FM broadcast industry is in as much or more trouble than is AM! According to the FCC’s Licensing and Management System (LMS) as this is written, there are 130 Full Power AM stations in the LMS status. But there are more (148) Full Power FM stations in this license category. These include 101 Full Power, 43 Low Power and 9 Booster stations. The upshot to me is that ‘silent’ stations have an unknown basis. Temporary financial issues, death of owner while license is active, storms putting them off the air, and so forth.

My market ‘shake-out’ thesis, which Allan Wiener seems to also embrace from his experience in a challenging media market [author’s note: see Allan’s letter to me reproduced by TSM in the September 2025 issue], would actually be buttressed if the LMS AMers are in DMAs where more outright cancellations occurred (they may be on the skids but have not lost or turned in their license yet). I produced the map which has a base of DMA-level number of AM cancellations for the years 2010-2025. The 130 AM stations that are tagged ‘Licensed and Silent’ in the FCC LMS as this is written are overlaid as points, symbolized by blue stars.

I’ve not done a tabular summary but here’s what I see here. There are few ‘silent’ AMers in DMAs with the lowest number of cancellations over the 15-year period. Most are in markets with the higher numbers of AM cancellations.

On the NRC reports, these may well be very prescient. But note that a listener report that s/he hears nothing on a given date gives preference to close-by listeners as these stations aren’t likely the Clear Channel occupants. It may be an indicant of full non-operation but it could also be temporary until it reaches the FCC list as shown above. We do not know.

Without doing the extended analysis, my take on these data is that, should I add them into the officially cancelled AM licenses, it would only make the results stronger with regard to the ‘market shake-out’ interpretation as well as point to the FM sector as having as much of a problem as does AM. The totals of another 130 AM stations would change the absolute numbers by about 3 percent, but not the conclusions.

So I hope you take the time to read the TSM article in full. We need less heat and more light on issues like this. While no study is complete enough to reach closure on the issue, it is enough to state with care and reason that there is no public evidence that AM broadcasting is dying. Rather, it is changing with several local media markets facing serious challenges to remain profitable. The same goes for FM broadcasting as my analysis illustrates.

The Departments of Communications and Continuing Education at Georgia College & State University are hosting me for a public talk on this study during their Student Media Day on October 17, 2025. We are celebrating the 50th anniversary of the college FM station I founded back in 1975 as WXGC, now WGUR. If you are in the area of Milledgeville GA, you are invited to attend.

Frank Howell, K4FMH, is a regular contributor to AmateurRadio.com and writes from Mississippi, USA. Contact him at [email protected].

3 Responses to “AM Broadcasting “Dying” Study Now Available without Paywall”

  • Brian Blount KF4NMH:

    Thanks for the article, Frank. I have been in the broadcasting business since 1978. I just retired in May of this year after signing on the same small town FM station since 1983. I can tell you that fragmentation is very real. (That’s why TV is affected as well as radio.) I remember having 30 names called in daily for the morning birthday club in the late 80’s. That number had reduced to less than 10 daily this year. You can chalk it up to so many different things— other interests, relocating, or even death— they all factored into the equation. Conventional radio must continue to offer programming NOT found anywhere else. High School football comes to mind, which I still do the local team’s play by play. The game’s video is also streamed on the internet by the school’s video department. But guess where they get their audio?! And we don’t charge them for it– just glad to not be competing!

  • Frank K4FMH:

    Thanks Brian. I appreciate your experience weighing in on this. I received an e-mail from Allan Wiener, owner of WBCQ and an AM station in Maine, with similar comments about it being a local media market issue rather than a nationwide decline.

    Frank
    K4FMH

  • Walter Luffman KZ4CR:

    This excellent article describes some of the problems facing AM radio, but I believe there is more to consider … andwith proper handling by both the FCC and the broadcast community, AM can make a rebound.

    Many, perhaps most, of the AM stations that have “gone dark”, were daytimers. Others were required to reduce power or change to a directional pattern at night. Radio listeners, like most of the general population, are creatures of habit; we like to stay with something we like, and that includes the station(s) we listen to. If your favorite radio station disappears at sunset, you have to turn the dial to another station. But if you can find a station you can enjoy both day and night, it may become your new favorite. FM, satellite and streaming stations are there when you want them, 24 hour a day.

    FM is great within its coverage area, but even powerful Class C FMs have limited range compared with many AMs — and especially so at night. If you’re driving at night, or vacationing away from home, this can be an advantage for AM.

    With AM stations surrendering their licenses, I think the FCC Broadcast Bureau should periodically review AM frequency allocations and offer opportunities for AM stations to improve their 24-hour coverage areas — change or eliminate directional pattern, increase nighttime power, or (for surviving daytimers) receive a nighttime authorization that was previously unavailable. Here, I’m thinking primarily of AMs in smaller cities and rural areas.

    During my broadcast career, I saw two small-towm AM daytimers where I had previously worked leave the airwaves forever. Both *might* have survived if they could offer nighttime coverage to their towns of license; their FM sisters are still going strong, although both have moved studios, offices and target audience to a city in a neighboring county.

    These days, my favorite station is WABC (AM) in New York City. Its OTA signal doesn’t quite reach me in West Tennessee, but I listen for several hours every day via the station’s Internet app … because I cannot find any other station that does what it does nearly as well. That’s a lesson too many of today’s broadcast owners need to learn: give the audience what they want, do it better than the cookie-cutter competition, and develop a loyal base of listeners — the way we used to do.

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